On Sunday, September 6, 2026, the Kyiv Keller club will host a large-scale showcase Young Blood Live 2026 from the Jäger Music Awards and the Jägermeister Ukraine brand. During the day, listeners and influential representatives of the music industry will have the opportunity to hear the best representatives of the new wave live. More than 30 winners and nominees of the Young Blood category from past years will perform on three stages. Admission to the event is free for everyone.
New opportunities for young artists and international networking
The Jäger Music Awards team is holding the showcase for the second year in a row, developing this format in Ukraine to introduce new music to the audience and support promising artists. With the assistance of the Ukrainian Institute, the event will be joined by foreign delegates: Davide Grosso (Director of Programs and Partnerships, International Music Council, France), Paula Poshtolkova (Head of Production, Pohoda Festival and Project Curator at Liveurope, Slovakia) and Robert Meyreink (Music Director of Europe's most influential showcase Eurosonic, Netherlands).
The event's partners will be the Lesya Kvartyrinka festival, Radio Nakipilo, the muzika.ua platform, and the kontrabass promo agency. Some participants will have the opportunity to get into future festival lineups, sign contracts with labels, or receive annual support from distributors.
"The artist and the listener often exist in different bubbles. Young Blood Live is another opportunity to intersect live, without intermediaries in the form of playlists or press releases," says Jägermeister Ukraine brand manager Alex Perera.
"For young musicians, participation in the Young Blood Live showcase is a unique opportunity not only to receive a concert video with promotion, but also to sign a contract with a label, get a slot at a major Ukrainian or foreign festival, secure free annual support from distributors, or release the next release with promotional support. And, of course, learn about experience in practical cases from functionaries of several music markets," emphasizes Yevheniya Strizhevska, program manager of the Jäger Music Awards.
Location, three themed scenes and Open Call
The event will take place on the territory of a former foundry at 71 Kyrylivska Street. The Keller location will be divided into three thematic zones: electronic, indie, and hip-hop (the latter will be curated by Rap.ua media). Among the announced line-up artists: Anton Kramer, Dakayak, Zlypni, Leleka i Paporot, Stereosophie, C23, and others. There will also be a lecture hall from kontrabass promo on the territory.
The Open Call for young musicians is ongoing until August 21. The winners of the selection will have the opportunity to perform on the DVIR and DACHA stages, receive a live recording of their performance, PR support, and networking with experts. The selected artists will be announced no later than August 25. You can apply at link to the selection form.
Visitor information
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Event: Young Blood Live 2026 Showcase
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When: Sunday, September 6, 2026, starting at 14:00 PM
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Where: Keller Club (Kyiv, Kyrylivska St., 71, Podilskyi district; Tarasa Shevchenko metro station)
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Exit: Free
